The U.S. activewear market continues to be a significant sector for growth in the apparel industry. With rising trend towards fitness and wellness combined with increasing consumer interest in sporty fashion, the sector is predicted to experience significant growth by 2023.
In 2021, the U.S. activewear industry was worth roughly $50 billion and with an expected CAGR of around 6.5%, the value is expected to reach more than $60 billion by 2023.
The presence of several influencing factors such as health consciousness, emphasis on outdoor activities, and demand for stylish, versatile, and high-functional clothing is set to fuel the growth of the activewear market in the U.S.
Brands like Nike, Adidas, and Under Armour continue to dominate the U.S. activewear market due to their product innovation and marketing strategies.
Digital Marketing and SEO Strategies
To scale in this market, business will need to invest in smart SEO Strategies that target consumer interested in activewear and related products. A well-optimized website and strong online presence on social media could greatly contribute to sustainable growth.
Future Market Outlook
The U.S. activewear market is poised to witness continuous growth up until 2023 and beyond, with innovative fabrics and incorporation of technology, becoming key trends going forward.